D&AD Awards Winners 2011

Wieden + Kennedy’s Old Spice campaign was the big winner at this year’s D&AD Awards, picking up two Black Pencils out of the six awarded.

W+K’s The Man Your Man Could Smell Like campaign won 5 awards in total, There Black Pencils coming in the TV Commercial Campaign Category & TV Commercials 21-40 Seconds Category.

Samuel Wilkinson Design also won Black for its Plumen 001 lightbulb for Hulger in the Consumer Product Design Category

And Arcade Fire’s The Wilderness Downtown promo

JWT New York also won Black for its ‘Burma’ campaign for Human Rights Watch in the Installations Category

The now traditional prize for Apple, this time for the iPad, in Consumer Product Design.

53 Yellow Pencils were also awarded. In design, GBH won three Yellows for its Puma work, one in Brand Experience & Environments for The PUMA Unity Initiative, as part of its Play for Life campaign, a UN-backed scheme encouraging biodiversity. The Africa Unity football kit was created there colours representing the sun, sky and earth.

one in Digital Brand Expression for The solar powered PUMA Phone

and the third in Packaging Design for PUMA Clever Little Bag, an alternative to traditional shoe packaging developed with Fuseproject.

In Graphic Design.

The Chase won in for its Almost Extinct calendar for the BBC in Calendars.


also picked up a Yellow Pencil in Writing for Design for A Picture Speaks a Thousand Words, a campaign

Cartlidge Levene took Yellow in Wayfinding & Environmental Graphics for its Bristol Museum & Art Gallery work.

Yellow for Germany’s Jäger & Jäger in Catalogues & Brochures for furniture brochure Moormann in Simple Terms

In Typefaces, Spain’s Mucho won for Art Out, a publication for the Fundación Arte y Mecenazgo (the Art and Patronage Foundation in Barcelona)

while Animatorio and Lobo of Brazil won in Channel Branding & Identity with Toy Soldier for Cartoon Network Latin America

Cartoon Network in the UK also won a Yellow Pencil for Cartoon Network Duplicators

W+K’s Write the Future for Nike picked up awards for TV Commercials over 120 seconds, Integrated, Direction for Film Advertising and Editing in Film Advertising

And TBWAChiatDay Los Angeles’s Gatorade REPLAY, a five-part online documentary in which sports teams renew old rivalries, won in Integrated and Direction for Film Advertising

Plus HEIMAT, Berlin won in Sound Design for Film Advertising for its Faces ad for Hornbach

Other highlights include Troika’s V&A Palindrome sign, which won in Installations (we wrote about it here)

CHI & Partners’ Sunday Times Rich List campaign, for Poster Advertising Campaigns

Droga5’s Decode Jay-Z with Bing which won in Ambient

In Spatial Design, Carmody Groarke won for Studio East Dining, a temporary restaurant on the roof of Westfield Stratford City

BBH London’s St John Ambulance Life Lost won in Press Advertising Campaigns

AlmapBBDO’s Billboard Music. See What It’s Made Of campaign

DDB’s Neighbours / America ad for Fedex won too

A Yellow Pencil in Illustration for Press & Poster Advertising for Ogilvy Singapore for its Faber Castell campaign

AMV BBDO is a winner for its Walkers Sandwich campaign

Mobile winners included Hakuhodo’s Salute Trainer for the Japan Maritime Self-Defense Forces which uses the phone’s motion detector to make sure recruits are saluting in the approved manner

Dentsu for its iButterfly app

Magazines, Wallpaper* won for its DIY cover project

New York won in Entire Magazines for its Spring / Fall Fashion Issue

Bloomberg Businessweek won in Entire Magazines for its 2010 Year in Review

Other ad winners included Great Guns for its Local Radio BBC spot for RKCR/Y&R

TBWAParis for its Amnesty Death to the Death Penalty spot

RKCR/Y&R and Marc Craste for its Winter Olympics BBC trail

TBWALondon for Skittles Updater

CP+B won fo Dominos Turnaround

In Direct Integrated Campaign, Saatchi & Saatchi Sydney won for the Country Australia Border Security – Nothing Soft Gets In for Toyota

Code and Theory’s Vogue redesign won in Graphic Design for Websites

and Y&R New York’s Invisible Pop Up Store app for Airwalk won in Digital Design

R/GA New York won in Digital Solutions & Use of Social Media for its Pay With A Tweet scheme whereby people on Twitter received a free book donwlaod in exachange for Tweeting about it

In Integrated Digital Campaigns BBH won for Google Chrome Fast

Mother New York won in Brand Experience & Environments for its Target Kaleidoscopic Fashion Spectacular at New York’s Standard hotel

This just leaves music video, the Yellow Pencil winners were

Harry & Co for Zef Side by Die Antwoord

Colonel Blimp for Love Lost by The Temper Trap, directed by Dougal Wilson

Prayin’ by Plan B, entered by Partizan, directed by Daniel Wolfe

to see more click here

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